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Beyond the Air’s shockingly slim design, Apple’s latest iPhone lineup features a number of notable updates worth upgrading for, especially if you have a phone that’s a few generations old. The standard iPhone 17 — which is a shockingly good value, by the way — now features a larger 6.3-inch display with ProMotion and an adaptive refresh rate of up to 120Hz. Meanwhile, the Pro model has returned to an aluminum build while adding the biggest battery of any iPhone yet. The iPhone Air and Pro models have a lot in common, including having a raised “plateau” bump on the back, which contains not just cameras but some internal components, too, leaving some extra room in the phones for larger batteries.
The iPhone 17, 17 Pro, 17 Pro Max, and Air start at $799, $1,099, $1,199, and $999, respectively, and each model starts with 256GB of storage. Below, you’ll find more information about each new device, along with where you can pick them up.
Where to buy the iPhone Air
The iPhone Air finally made its debut after months of rumors. It’s Apple’s thinnest iPhone ever at 5.6mm thick, and it features a 6.5-inch ProMotion display and a refresh rate of up to 120Hz. Apple says the design is its “most durable” yet, with a ceramic shield that encloses a titanium frame on both sides (also found in the iPhone 17 Pro). The device also sports a single 48-megapixel fusion camera on the back, an 18-megapixel Center Stage selfie cam on its front, along with an A19 Pro processor and Apple’s in-house C1X modem. Despite its thinner design, Apple says the Air features “all-day battery life,” with up to 27 hours of video playback, or 40 hours when the $99 iPhone Air MagSafe battery is attached.
The iPhone Air is available at Apple, Best Buy, and Walmart starting at $999 for 256GB of storage and going up to $1,399 for the 1TB model.
Where to buy the iPhone 17
The iPhone 17 is Apple’s latest entry-level smartphone, and it’s the one to get this year. Notably, it includes a larger 6.3-inch 120Hz ProMotion display — ripped straight from the iPhone 17 Pro. The device also features a new A19 processor, and a dual 48-megapixel fusion camera system that has a main camera and an ultrawide camera. A new 18-megapixel Center Stage front camera features a square sensor, allowing users to take high-quality landscape-mode selfies without having to rotate their phone.
The phone is available in five colors (black, lavender, mist blue, sage, and white) and features a starting storage of 256GB. The iPhone 17 is now available at Apple, Best Buy, and Walmart starting at $799.
Where to buy the iPhone 17 Pro and Pro Max
The iPhone 17 Pro and 17 Pro Max look different than previous Pro models. While they keep the same 6.3-inch and 6.9-inch displays, respectively, Apple has made a few tweaks to the design. One of the first things you’ll probably notice is the plateau camera bump on the back, which houses a trio of 48-megapixel fusion cameras. Both devices also boast an upgraded 18-megapixel selfie camera with support for Center Stage, and a more powerful A19 Pro processor inside. The Pro models feature larger batteries than before, too, with the 17 Pro Max delivering the best battery life ever in an iPhone, according to Apple.
The iPhone 17 Pro and 17 Pro Max are now available alongside Apple’s other models. The smaller Pro starts at $1,099 for 256GB of storage, while the 17 Pro Max starts at $1,199 for 256GB of storage. For the first time ever, Apple is offering a 2TB configuration of the 17 Pro Max for $1,999. You can nab the 17 Pro from Apple, Best Buy, and Walmart; the 17 Pro Max is also available at Apple, Best Buy, and Walmart.
US carrier deals and incentives
Rather than pay all at once for your phone of choice, several US carriers are offering deals if you purchase or upgrade through them. Just keep in mind that taking advantage of a carrier deal will lock your phone to that network for a period of time, and likely mean you’ll break up the total price into payments that may increase your monthly bill.
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Update, September 19th: Updated to note the new 2025 iPhone models are now available in stores and online.