Let’s set the stage:
The Lagree Buddy app has enough quality features that this is an actual, useful thing that I feel comfortable promoting & charging money for.
There are more features I want to build, but they’re bigger features and are still weeks from releasing (because I need to QA them in the real world).
Since the hard paywall and overhauled onboarding (discussed here), there has been a noticeable increase in purchases (woohoo! see chart below)
Given the information above, I figured I should try an experiment.
What if I spent every business hour on marketing/distribution instead of coding and building more features?
That felt so uncomfortable to even say out loud because it meant spending a week on social media and talking to people about the app. But it also meant not hiding inside the code.
So here’s a detailed (but slightly stream of consciousness) recap of how that week went.
Day 1 || Monday, August 25th
If any influencers out there want to give me some tips on how to IG correctly, please do. But my current thought process is to craft a story arc for one day. And then to break that arc into 4-6 posts, to be posted every 3 hours or so.
... continue reading