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iPhone 17 Pro Max vs. Google Pixel 10 Pro XL: I compared the flagship handsets, and there's a winner

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Jason Hiner and Kerry Wan/ZDNET

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It feels like yesterday when I sat in a Brooklyn warehouse to watch Jimmy Fallon introduce the Google Pixel 10 series to the world. Since then, Apple has joined the fray with the new iPhone 17, and now I've got a few too many new handsets on my mind.

Between what Apple and Google announced, the iPhone 17 Pro Max and Google Pixel 10 Pro XL stand out as the best of the best. They're the models that tech enthusiasts drool about, fans wait in lines for, and journalists like me itch to compare before the year-end awards are due.

Also: I've tested every iPhone 17 model, and I'm recommending something different this time

If you're deciding on which of the two phones to buy, I've laid out the biggest differences below, based on specs, hands-on experience, and years of testing both iPhone and Pixel phones.

Specifications

Apple iPhone 17 Pro Max Google Pixel 10 Pro XL Display 6.9" AMOLED with 120Hz, 3000 nits peak 6.8" QHD AMOLED 120Hz, 3300 nits peak Weight 233 grams 232 grams Processor Apple A19 Pro Google Tensor G5 Dimensions 78 x 163.4 x 8.75mm 76.6 x 162.8 x 8.5mm Storage 256GB, 512GB, 1TB and 2TB 256GB, 512GB, 1TB Battery N/A 5,080mAh Camera 48MP Fusion / 48MP Ultra Wide / 48MP telephoto / 18MP front 50MP wide / 48MP telephoto (5x) / 48MP ultrawide / 42MP front Price $1,199 $1,199

You should buy the iPhone 17 Pro Max if…

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