Apple Adds More Child Safety Measures, Including Age Assurance Controls
Published on: 2025-07-09 18:31:00
Apple is introducing new child-safety measures that affect how the accounts of minors are set up and what they can see across the App Store. The changes, detailed in a "Helping Protect Kids Online" white paper on Apple's developer website, highlight how the company is taking steps to better protect young users online. It's part of a broader effort to minimize data collection and give parents more control over what's shared with app developers, the company said.
The changes also come amid mounting pressure on tech companies to improve platform safety, as many US states grapple with evolving age-verification requirements for social-media platforms. Lawmakers in a handful of states have proposed bills requiring app stores to prove children's ages through official identification or receiving parental consent.
In the white paper, Apple said plans to increase its child-safety precautions by streamlining the setup of a child's account with appropriate default settings for children under 13.
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