This past April marked the 10-year anniversary of the Apple Watch. Those early aluminum, stainless steel, and—yes—18k gold models launched without a clear idea of what they were for. Apple wanted its smartwatch to be a fashionable timepiece, a fitness tracker, a cellphone, a music player, a turn-by-turn navigator, and more. It seemed obvious that the Apple Watch could eventually replace the iPhone. A decade later, that is not only not the case, it’s looking like it may never be, though the Apple Watch Ultra 3 is ever closer (but still a far way off) from that dream.
Starting at $800, the Apple Watch Ultra 3 is not cheap. That’s the same price as an iPhone 17—a whole damn computer with great cameras, not an accessory for your phone. The first Apple Watch Ultra targeted adventurers and outdoorsy types like divers, justifying the price and large size as fitting for these groups of people who want a bigger screen, longer battery life, more precise GPS, and a customizable Action button.
Apple Watch Ultra 3 The Apple Watch Ultra 3 is the biggest and most feature-packed smartwatch that Apple sells, but that doesn't necessarily mean you need to upgrade. Pros Big screen
Big screen Satellite connectivity is useful for emergencies
Satellite connectivity is useful for emergencies Even longer battery life
Even longer battery life Rugged and durable
Rugged and durable Sleep Score is great Cons Too still huge
Too still huge Still $800
Still $800 Only two colors
Fast forward three years, and I see people donning Apple Watch Ultras on their wrists even if they’re not going mountain climbing or scuba diving. My sister gifted her husband an Apple Watch Ultra because he’s got a big wrist. I have several friends with dainty wrists, and yet they don’t seem to care that the Apple Watch Ultra looks massive because the screen is large and the battery lasts for 2 to 3 days on a single charge. The Apple Watch Ultra is no longer just for enthusiasts; Ultra just means you get the most features in Apple’s smartwatch lineup.
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