Kerry Wan/ZDNET
Follow ZDNET: Add us as a preferred source on Google.
Apple's new iPhone 17 lineup just dropped, but AT&T has some competitive offers on smartphones from other manufacturers. Case in point: Right now, new and existing customers can get a Google Pixel 10 Pro or Pixel 10 Pro XL free when you trade in your old Pixel phone of any year and any condition.
Also: Order the iPhone 17 at AT&T and get up to $1,100 off now - here's how
That's right. Even if it's broken, AT&T will take it. Obviously, ZDNET is aware that nothing is really "free" these days, so let's break down what "free" means in the context of this carrier offer.
This offer will net you up to $1,250 off the Pixel 10 Pro XL smartphone (or up to $1,050 off the Pixel 10 Pro), awarded over 36 monthly credits. The limited-time offer is available in select locations or online and requires the activation of a new line or an upgrade of an existing line. So you'll want to check out the full details at AT&T's website. Customers will also pay tax on the full price of the phone and an activation fee of $35 per line. So, yes, you will still owe AT&T money.
ZDNET phone reviewer Kerry Wan tested the Pixel 10 Pro XL in August, and said he was impressed with its capabilities -- so much so that it was given a ZDNET Editors' Choice award shortly after.
Also: I replaced my Samsung S25 Ultra with the Pixel 10 Pro XL for weeks - and don't regret it
The Pixel 10 Pro series received some impressive AI upgrades, and finally, its own version of MagSafe in the Pixelsnap magnetic charging system. Wan says the Pixel 10 Pro XL is more refined and ergonomic than last year's Pixel 9 Pro series, and features upgrades to the battery as well.
The Google Pixel 10 Pro. Sabrina Ortiz/ZDNET
... continue reading