is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
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Amazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos and a new Kindle. It will also be Amazon’s next big product event for Panos Panay, who joined Amazon in 2023 to head up its devices and services teams after a long career at Microsoft helping launch products like the Surface lineup.
Amazon’s event invite image. Image: Amazon
At least one new Echo product
Amazon’s invitation appears to tease two products with the company’s iconic blue Echo ring, so it looks like we’ll get new Echo smart speakers of some kind during the show. Which ones, though?
A new standard Echo seems like a safe bet, as the company hasn’t released one since 2020. Perhaps that’s the one in the top left of Amazon’s event teaser. The shape on the top right looks a little bit like an Echo Studio, which is also due for an upgrade. It was last refreshed in 2023.
I might be totally off-base with my guesses, but if you’re shopping for new smart speakers and are already invested in Amazon’s Alexa and Echo ecosystem, you might want to wait to see what Amazon reveals at this event before you buy anything new.
A color Kindle Scribe
This one is easier to tease out from Amazon’s event invite: one of the pictures is a color version of the Kindle logo. But hidden in the corner of the image is a clue that Amazon might announce a color version of the Kindle Scribe: tiny text in the corner includes the words “with the” and “stroke of a pen.”
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