It's hard to muster much excitement for Amazon's Fire TV hardware these days — the company's main goal has been to offer cheap TVs and set top boxes for mainstream consumers who haven't been swayed by more compelling offerings from Roku, Apple and Google. Apparently, not much is changing this year, judging from everything announced during Amazon’s 2025 device launch event. There’s a new lineup of Fire TV sets, as well as the Fire TV Stick 4K Select, which the company describes as “the fastest streaming stick under $40.”
Once again, the star of Amazon’s TV selection is the Fire TV Omni QLED Series, which starts at $480 for the 50-inch model. The company says these new sets offer 60 percent better brightness, almost double the amount of local dimming zones (which helps with contrast and black levels) and a new processor that’s over 40 percent faster. The Omni series can also automatically adjust their settings to deal with lighting changes in your room.
The less exciting Fire TV 2-series and 4-series are 30 percent faster than before, but their main features are their low prices, starting at $160 and $330, respectively. All of Amazon’s new Fire TV sets also feature a new Dialog Boost option, as well as Omnisense, a feature that can automatically turn them on when you walk in the room. (Something that reeks of an Orwellian panopticon, much like the rest of Amazon’s Echo speakers and cameras.)
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Developing…
Amazon is hosting a hardware event in New York City where we expect the company to unveil new Echo, Kindle and other devices. There may also be updates to Alexa+ even though there was already a special event dedicated to the smarter assistant in February this year. Follow Engadget's Amazon event liveblog for real-time updates.