It’s that time of year again, and Prime Day deals are back. The Amazon Prime Big Deal Days event—also known as Amazon Prime Day 2—is officially arriving on October 7 and 8, but early deals have already started. The WIRED Reviews team has hundreds of years of collective experience covering shopping holidays such as this. What sets us apart is that we only write about actual deals on the gear and gadgets that we've hand-tested. We're getting ready to cover the whole sale with a variety of stories and even a liveblog (and, hopefully, lots of caffeine.) Below, you'll find the best deals we've managed to find so far. Come back for additional coverage when the event begins.
Get prepared with our guide on How to Shop Prime Day Like A Pro. We also have advice on avoiding scams on Amazon and making sure you're getting all of your Amazon Prime perks.
Updated September 30, 2025: We've added 10 new deals on a few Amazon devices, the best cheap laptop, a great fitness tracker, our favorite smart bird feeder, and a few other gadgets. We've also checked for accuracy throughout.
Apple iPad (2025, A16) for $299 ($149 off)
This deal comes within $20 of the lowest price we’ve tracked for the best iPad on the market. The 2025 Apple iPad (A16) is cute and comes in a few different colors in your choice of 128-, 256-, or 512-gigabyte storage. It has a modern design, USB-C charging, Touch ID, and two 12-MP cameras. It’s powerful enough for most people, and it doesn’t have support for Apple Intelligence (which may be a blessing or a curse). If you primarily use your tablet to watch videos, play mobile games, or do light work, it’ll be just fine (and you won’t overpay for features you aren’t using). One thing to note is that it only supports the first-generation or USB-C Apple Pencil. Check our guide to the Best iPad Accessories for additional picks.
Nothing Ear (a) for $89 ($20 off)
The Nothing Ear (a) top our list of the best wireless earbuds. They look super cool, with a stylish semi-clear design, on-board touch controls, and a sleek charging case. They pack excellent sound and good noise cancellation, and they’re downright easy to use. The battery lasts about five and a half hours if you’ve got active noise cancellation on. They also pair easily with both Android and iOS devices. This deal comes within $10 of the best discount we’ve tracked.
Nimble Champ (Large) for $90 ($10 off)
The Nimble Champ (Series 2) is the best power bank lineup you can buy, and right now a few different capacities are on sale. They don’t drop in price very often. Every iteration is small and lightweight, with fast charging speeds (that vary from 15 watts to 65, depending on the size) and a durable finish. Nimble’s power banks are made with bioplastics and have minimal packaging, which helps lessen the environmental impact. They’re also nice to look at.
Anker MagGo Power Bank (10K) for $70 ($20 off)
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