Edgar Cervantes / Android Authority
AT&T handles its promotions differently from Verizon or T-Mobile. Instead of flooding the market with free-phone offers that require no trade-in, AT&T focuses on consistent discounts that usually extend to both new and existing customers. That makes the deals less flashy, but often more fair.
There are a few catches of course. Many upgrade offers require you to be on one of AT&T’s pricier unlimited plans as an existing customer, while new customers may qualify with even the entry-level unlimited tier. And while most of the biggest savings come from trade-ins, AT&T is generally flexible here as older or damaged phones often still qualify for credits that can knock $1,000 or more off the price of a new device. A handful of promotions even skip the trade-in requirement entirely, bringing prices close to free.
With that in mind, here are the standout AT&T deals for October 2025. This isn’t every single promotion the carrier is running, just the ones that deliver the best value.
The best AT&T at a glance
Get a free Pixel 10 Pro or Pro XL with a trade-in, including Pixels in any condition or year
Rita El Khoury / Android Authority
AT&T is offering the Pixel 10 Pro and Pro XL for free, though you’ll need a trade-in to qualify. The company is accepting any phone that has a value of at least $35, including any Pixel, regardless of its year or condition.
Prefer the Pixel 10, or simply don’t have something to trade in? You can also get the Pixel 10 for $562.36 off in the form of monthly bill credits for 36 months. That brings its monthly price down to just $7.99 a month.
Get a free iPhone 17 Pro or a heavily discounted Pro Max
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