Several current and former OpenAI researchers are speaking out over the company’s first foray into social media: the Sora app, a TikTok-style feed filled with AI-generated videos and a lot of Sam Altman deepfakes. The researchers, airing their grievances on X, seem torn over how the launch fits into OpenAI’s nonprofit mission to develop advanced AI that benefits humanity.
“AI-based feeds are scary,” said OpenAI pretraining researcher John Hallman in a post on X. “I won’t deny that I felt some concern when I first learned we were releasing Sora 2. That said, I think the team did the absolute best job they possibly could in designing a positive experience […] We’re going to do our best to make sure AI helps and does not hurt humanity.”
AI-based feeds are scary. I won't deny that I felt some concern when I first learned we were releasing Sora 2.
That said, I think the team did the absolute best job they possible could in designing a positive experience. Compared to other platforms, I find myself scrolling way… https://t.co/uLeeVMKncl — John Hallman (@johnohallman) September 30, 2025
Boaz Barak, another OpenAI researcher and Harvard professor, replied: “I share a similar mix of worry and excitement. Sora 2 is technically amazing but it’s premature to congratulate ourselves on avoiding the pitfalls of other social media apps and deepfakes.”
Former OpenAI researcher Rohan Pandey used the moment to plug a new startup, Periodic Labs, which is made up of former AI lab researchers trying to build AI systems for scientific discovery: “If you don’t want to build the infinite AI TikTok slop machine but want to develop AI that accelerates fundamental science […] come join us at Periodic Labs.”
There were many other posts along the same lines.
The Sora launch highlights a core tension for OpenAI that flares up time and time again. It’s the fastest-growing consumer tech company on Earth, but also a frontier AI lab with a lofty nonprofit charter. Some former OpenAI employees I’ve spoken to argue the consumer business can, in theory, serve the mission: ChatGPT helps fund AI research and distribute the technology widely.
OpenAI CEO Sam Altman said as much in a post on X Wednesday, addressing why the company is allocating so much capital and computing power to an AI social media app:
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