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The work AI should really be doing, according to these pros

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ZDNET's key takeaways

Many designers now use AI in their day-to-day work.

Some hope the tech will function as a creative partner.

Others worry AI will erase the serendipity in their work.

AI companies are pushing the tech as a solution for every productivity problem. While it's shown promise in some mundane tasks, there is still a chasm between implementation, ROI, and human buy-in. Fast Company recently asked nine designers: In a perfect world, what are the capabilities you'd like to see from AI? Here's what they said, and what it tells us about the next phase of the boom.

A looming content crisis

For better or worse, the past few years have seen a profusion of generative AI tools that can create text, images, music, and video. The progress the technology has already made suggests we're still ascending an exponential curve that will lead us either into a world of ubiquitous deepfake content or one of endless creative possibilities. More likely, it will be some strange mixture of the two.

Also: OpenAI's Sora 2 launches with insanely realistic video and an iPhone app

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