OpenAI has officially unveiled its latest text-to-video and audio AI generator, Sora 2.
So far, we’re not quite convinced by the company’s marketing efforts. In an unsettling promotional clip, an algorithmically synthesized version of OpenAI’s CEO, Sam Altman, announces the company’s answer to Meta’s Vibes app — a TikTok-like experience designed to expose users to an endless deluge of AI slop.
The issue? The AI-generated Altman suffers from chronic issues plaguing AI-generated footage: it looks unconvincing and unreal.
“One year, we redefined what is possible with moving images,” the fake Altman says in a clearly robotic and AI-generated voice, referring to the company’s preceding Sora video generator, which was released in December 2024.
“Today, we’re announcing the Sora app,” he added, while a pair of piercing blue eyes stared unblinkingly into the camera.
It’s a disconcerting appearance, falling just short of clearing the uncanny valley.
The rest of the promotional video is a mind-numbing parade of AI-generated clips, from jockeys riding unicorns to a stadium-lit Altman attending what appears to be a sporting event involving humans riding oversized ducks.
Users on social media were taken aback by the slop fest — and didn’t hold back in their feedback.
“This feels uncomfortably soulless to watch,” one X-formerly-Twitter user chimed in. “It’s somehow like watching a dead person dance, very unsettling. Like the beginning of a nightmare, where you haven’t seen the monster yet, but you already know something is very wrong.”
“What the fresh f**king hell is this turd-pile?” cinematographer James Rogers added. “I hate everything about this. Unsettling, empty, soulless filth.”
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