Over the last few years, picking out a new Apple Watch was pretty straightforward. The Apple Watch Series models would get most of the newest features, the Ultra model had a chunkier, rugged design with a big screen and long battery life and the SE model was the lower-cost option, with access to most of the features of Apple's WatchOS.
In 2025, Apple has made that choice tougher: the Series 11 is remarkably close to the Series 10, the Ultra 3 is a big leap over the Ultra 2 and the SE 3 may be the best option of all at a lower price than the others. Let's get into the details.
Pricing the Apple Watch Series 11, Ultra 3 and SE 3
The 2025 Apple Watch line spans a wide price range, starting as low as $249 for the Apple Watch SE 3 and going as high as $1,299 for a titanium Apple Watch Series 11 with an Hermès band. Like most fashion accessories, you can choose from different case sizes, materials, cellular connectivity options and bands to find the right fit -- and price -- for your watch.
The Apple Watch Series 11 offers the widest price range, with two case sizes, two body materials, optional cellular connectivity and premium Hermès models. The Apple Watch SE 3 is only available in aluminum and has the earlier, slightly smaller case sizes. The Apple Watch Ultra 3 comes only in titanium, with a single 49mm size and cellular included by default. Here' s how they break down:
Apple Watch Series 11 GPS GPS plus cellular 42mm aluminum $399 $499 46mm aluminum $429 $529 42mm titanium
$699 46mm titanium
$749 Hermès 42mm titanium
$1,249 Hermès 46mm titanium
$1,299 Apple Watch SE 3
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