Sabrina Ortiz/ZDNET
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OpenAI is holding its DevDay 2025 event today, Oct. 6, and the company has already teased that it has a host of product launches under its sleeve. While it's geared toward developers, the company also typically announces updates to its consumer products, including ChatGPT.
This event follows closely on the heels of OpenAI's major product announcements last week, including its highly anticipated Sora 2 model and accompanying new iOS app, as well as a new agentic Instant Checkout e-commerce feature. Since OpenAI didn't hold that news for today's event, it probably means today's announcements will be even bigger.
For information on how to watch, what to expect, and live updates of the event as it unfolds, you can follow the live blog below, updated throughout the day from the venue.
Demos of Apps SDK
By Sabrina Ortiz, Senior Editor / Oct. 6 at 1:30 p.m. ET
Alexi Christakis, software engineer at OpenAI, led a live demo showcasing an app in action within the ChatGPT interface. In this example, he opened the Coursera app, which populated a video from the learning platform right within the chat. From there, a user can ask follow-up questions in a process OpenAI called "talking to apps."
In this case, Christakis talked to ChatGPT regarding the video's contents. In another example, he asked Canva to help create a poster -- within the interface, Canva was able to output four poster examples in line. They were accompanied by an explanation of what ChatGPT did. The App SDK also gives access to full-screen within ChatGPT.
To push the limits even further, Christakis asked ChatGPT to create a pitch deck from the poster, which got "ooo's" and "ah's" from the audience. As that was happening, he moved on to another prompt, asking ChatGPT what city he should bring the pretend project to, where he called on Zillow to help find homes in the area. Then the Zillow experience became available within ChatGPT.
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