While you can often find discounts on Echo speakers, Fire tablets, Kindles and other Amazon devices throughout the year, Amazon Prime Day is the best time to buy them, period. Prime Day is basically Black Friday for all Amazon-made gear, provided you’re a Prime member who can actually participate in the members-only shopping event. In recent years, October Prime Day discounts on these gadgets have been the same or even better than those we’ve seen during the holiday shopping season. For October Prime Day 2025, you’ll find most of Amazon’s devices on sale for record-low prices (or close to them). These are the best October Prime Day deals you can get on Kindles, Fire TVs, Echos and more.
Prime Day Kindle deals
Kindle Kids for $95 ($35 off): This is the same device as the base Kindle, but it becomes more kid-friendly thanks to the included cover, two-year warranty and the included year of Amazon Kids+, which gives children ages 3-12 access to hundreds of appropriate ebooks and audiobooks. Just be sure to take note when you activate that subscription because it will renew after one year at the standard $6/month rate.
Kindle Paperwhite for $125 ($35 off): The latest version of the Paperwhite has a seven-inch display, thinner bezels, an adjustable warm light, speedier page turns and a battery that can last up to 12 weeks on a single charge. This model is also IPX8 waterproof and has built-in Audible integration.
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Kindle Colorsoft for $200 ($50 off): Amazon's only color e-reader has a seven-inch, high-contrast display, an auto-adjusting front light, a color highlighting feature and an eight-week battery life.
Kindle Scribe for $300 ($100 off): The Scribe is one of the best E-Ink tablets you can buy at the moment, and certainly the top pick if you want a writable table that also excels as an ereader. It provides a great reading and writing experience, thanks in part to its ability to access the entire Kindle ebook library, and it has handy Google Drive, Microsoft OneDrive and Dropbox integration.
Prime Day Echo deals
Echo Pop speaker for $25 (38 percent off): One of the newer Echo devices available, the Pop it sports a 1.95-inch front-facing speaker and a physical mic mute switch for extra privacy. The Pop also has built-in eero compatibility, so it can extend the area of your home Wi-Fi network if you already have an eero router system.
Echo Dot speaker for $35 (30 percent off): One of the smallest Echo speakers, this version of the Dot has improved audio and a compact design that will fit almost anywhere. You'll control it mostly with Alexa voice commands, but there are a few onboard buttons, including a mic-off button for when you need more privacy.
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