MrBeast: AI means it's 'scary times' for YouTube creators
On social media, MrBeast, real name Jimmy Donaldson, asked what would happen to people like him "when AI videos are just as good as normal videos".
The most recent of these, OpenAI's Sora - which was released last week - has attracted scrutiny for the ease with which people can reproduce copyrighted characters and material.
AI tools that can create fully-formed videos from simple text prompts by users have made rapid advances in recent years.
The world's biggest YouTuber, MrBeast, says the rapid advance of generative artificial intelligence (AI) is "scary" for the "millions of creators currently making content for a living".
Fears about the impact AI will have on the jobs market are widespread - but particularly acute in the creative industries.
In the film and video game industries, there has been extensive industrial action over the use of AI.
Those concerns were recently reignited over a headline-making AI actor.
However, AI is also being widely used in the same sectors.
For example, YouTube offers the use of generative AI for content creators, including generating videos through Google's Veo tool.
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