Otter.ai CEO Sam Liang isn’t satisfied with the company being viewed, and used, as just a meeting notetaker. Liang wants Otter.ai to become a go-to source for enterprises and a new batch of products released Tuesday is the first step in that evolution.
The Silicon Valley-based AI meeting assistant startup released Tuesday a new suite of tools for enterprises designed to better incorporate data from meetings into other workflows by funneling that information to a central knowledge base. The aim is to grow Otter’s business by helping companies get more out of the meetings they record.
Otter’s new product suite includes an API that allows users to build custom integrations with platforms like Jira and HubSpot, an MCP server — which connects users’ Otter data to external AI models — and a new AI agent that can search a company’s meetings notes or presentations.
Liang told TechCrunch it is the next phase of Otter’s life.
“We are evolving from a meeting notetaker to a corporate meeting knowledge base,” Liang said. “This is a system record for conversations. It can help corporations scale their growth and drive measurable business value.”
When Otter was founded in 2016, there were just a handful of meeting transcription companies — a far leap from today. The AI boom that kicked off in 2022 fueled a surge in startups like Granola or Circleback. Even older players like Fireflies have seen a surge in interest.
Liang argues this transition puts Otter into a separate division than its former peers.
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Meetings are where the majority of company knowledge is stored, in Liang’s opinion, whether that is notes from a customer sales call or discussions around a marketing strategy. But without a centralized place for these meeting notes, that information can only help a company so much.
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