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The Best Anti-Prime Day Deals for Amazon Haters (2025): Sheets, Sex Tech, and Fire Pits

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Amazon Prime Day—or Prime Big Deal Days—is the star of the show right now, but maybe you want to go shopping somewhere else. Whatever your reasoning, fear not! Plenty of other stores, big and small, are hosting sales. Everything below is hand-tested by WIRED, and doesn't have to be bought on Amazon. You do you.

If you want to take a gander at the rest of our Amazon Prime Day coverage, you can find it all right here.

WIRED Featured Deals:

Cozy Earth: Up to 25 Percent Off Sitewide—Use Code WIRED

Ask almost anyone on the WIRED Reviews team about their opinion on Cozy Earth, and it'll be positive. The company makes supremely soft, silky, and comfortable bamboo products, ranging from bedding and linens to pajamas and hoodies. The Cozy Days sale means you can save up to 25 percent off nearly everything on the website.

Bookshop.org Anti-Prime Sale: Free Shipping

It's easy to buy books from big-box stores, but Bookshop.org helps support authors and local bookstores. Right now, you can get free shipping on all orders during its Anti-Prime Sale. You can check out popular books here, or might I recommend Everything Is Tuberculosis by John Green? (I just started it and I had to force myself to put it down until the weekend.)

Solo Stove Two-Day Sale

Solo Stove makes a lot of solid gear, including pizza ovens and its well-known fire pits. Right now, nearly everything is on sale, and it's a great time to pick something up ahead of the colder and cozier months.

Chirp Wheel XR (3-pack) for $104 ($26 off)

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