October Prime Day is here -- again. Amazon's annual sale is now semi-annual, and this one runs through Oct. 8. This event is officially called Prime Big Deal Days and lasts for two days.
Amazon typically cuts prices on its company-owned brands, such as Kindle, Ring, and Alexa devices, during this sales event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, also slash prices on their smartwatches and health trackers to participate. This makes October Prime Day a great opportunity to buy a wishlist item you've been putting off or complete your holiday shopping early.
Also: The best October Prime Day deals live now
I'm rounding up some of the best smartwatch and fitness tracker deals on sale during October Prime Day. I'm only including products I have either tested myself or that a ZDNET colleague has tested and recommended, like Apple, Samsung, and Google's top watches and a Galaxy Ring, too. Because I know readers don't have time for random product mentions -- and neither do I.
Best Prime Day smartwatch and fitness tracker deals 2025
Apple Watch Series 10 42mm for $279 Save $120 Nina Raemont/ZDNET Current price: $279
Original price: $399 One of the best Apple Watches you can buy right now isn't from Apple's 2025 smartwatch lineup. It's a great time to buy a Series 10. That's because many of the updates coming to newer Apple Watch models, including the Series 11, Ultra 3, and SE 3, also arrive through software updates available on Series 9 and later. This includes Sleep Scores and Hypertension Detection. Between Series 9 and Series 10, I'd recommend the 10 thanks to its slimmer build that's more comfortable for exercise and sleep. The Series 10 gets several of the same upgrades the Series 11 receives, with the only exception being a longer battery life. If you don't use your watch around the clock or you are on top of charging ahead of your smartwatch dying, this is a great watch to buy right now. Also: Which Apple Watch should you buy? I tested every model, and here's which is best for you You'll get 18 hours of battery life and fast-charging with the Series 10 watch. At $279, this is an attractive deal I'd recommend to anyone who doesn't need the newest smartwatch but still wants an equally capable device. Show more View now at Amazon
Galaxy Ring for $280 Save $120 Jason Hiner/ZDNET Current price: $280
Original price: $400 Android users looking to ditch their smartwatch for something lighter might be interested in this Galaxy Ring deal. The smart ring tracks everything a smartwatch does, but does so discreetly around your finger. Sleep, exercise, and work in it. Show more View now at Best Buy
Google Pixel Watch 3 for $180 Save $70 Kyle Kucharski/ZDNET Current price: $180
Original price: $250 Google just unveiled its fourth-generation Pixel Watch, which comes with significant upgrades to the smartwatch. Luckily, some of the announced upgrades, like a revamped Fitbit Premium app that's coming to all Google-owned devices, will hit the Pixel Watch 3. If you're in the Android ecosystem and looking for a high quality and nearly-new watch, this could be the deal for you. The smartwatch comes equipped with a 24-hour battery life, so you can work, exercise, and sleep with it before dies on you. It's also packed with AI features, like Gemini, for advanced queries and task management. While not the steepest discount, this -- in the champagne gold colorway -- is still marginally better than buying at full-price. Show more View now at Amazon View now at Best Buy
Fitbit Inspire 3 for $80 Save $20 Matthew Miller/ZDNet Current price: $80
Original price: $100 Want a discreet, thin health tracker that nails the basics? The Fitbit Inspire 3 is a great health tracker for beginners looking to dip their toes into step-tracking and not break the bank while doing so. It's under $100 right now. Show more View now at Amazon
Apple Watch SE for $169 Save $80 Jason Hiner/ZDNET Current price: $169
Original price: $249 The Apple Watch SE is a great smartwatch for first-time buyers and for kids. If you're in the Apple ecosystem and have wanted to try out a smartwatch but don't necessarily want to shell out several hundred dollars, the SE is a great option. While it lacks some of the bells and whistles of the Series 10 and Ultra models, it still includes all of the essentials, like the ability to make calls, send texts, and use Siri, as well as health features like heart rate monitoring and Fall and Crash Detection. Show more View now at Amazon
Garmin Forerunner 55 for $150 Save $50 Garmin Current price: $150
Original price: $200 In addition to integrated GPS, the Forerunner 55 has integrated wrist-based heart rate monitoring, all-day activity tracking, sleep tracking, daily suggested workouts, Garmin Coach training plans, and phone-connected safety features. Also: The best Garmin watches you can buy It also offers PacePro guidance, finish time estimator, cadence alerts, and recovery time, so you can use the watch to help keep you informed about your performance and aid in planning for improvement. Show more View now at Walmart
More of the best smartwatch deals
When is October Prime Day 2025?
Prime Big Deals Day takes place from Oct. 7 through Oct. 8 this year. During the sale, the retailer cuts prices on thousands of products (and many products from brands it owns, like Kindle, Alexa, Ring, and more).
Are smartwatches really cheaper on Prime Day?
You might not see the same substantial deals you'll see on Amazon-owned devices, like Kindle or Alexa devices, on smartwatches. Still, retailers like Apple, Samsung, and Google, just debuted their new lineup of products, and as demand rises for the newer generations of smartwatches, the demand for older generations declines. This is great for budget-conscious consumers not interested in the newest and shiniest devices.
How did we choose these Prime Day deals?
ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best early Prime Day deals?
ZDNET's experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers: