The iPhone lineup got a big infusion of change this year, with a brand new iPhone Air model and more distinct Pro line. But the changes are just beginning, as next year is rumored to bring Apple’s first ever foldable iPhone. Here are three reasons why that foldable might be the first ‘iPhone Ultra.’
#1: Ultra beats Max
One challenge with naming the foldable iPhone is that it will have a larger screen than the iPhone 18 Pro Max. So Max will no longer truly mean ‘max.’
Apple’s naming schemes don’t always make sense. For example, the iPad Air should in theory be thinner and lighter than the iPad Pro. But it’s not.
Most of the time though, there’s more coherence to Apple product names.
And looking at current Apple products, there’s already one example of a ‘Max’ name being usurped hierarchically by ‘Ultra.’
Apple’s M-class chips follow this scheme. The M3 Ultra is better than the M3 Max, which is better than M3 Pro, and so on.
If Apple wants to communicate that there’s a new iPhone that’s better than the long-time best ‘Pro Max,’ using ‘iPhone Ultra’ makes a lot of sense.
#2: Not just another ‘Fold,’ but something new
Some companies unashamedly follow Apple’s lead by copying designs and naming. Apple, meanwhile, tends to prefer going its own way.
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