Apple TV+ is no more. Apple’s streaming service is now officially just ‘Apple TV.’ Here’s why I think this is the right move at the right time.
‘Apple TV’: The name everyone already knows and uses
Apple TV+ launched at a time when everyone was doing the ‘plus’ thing.
It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers.
You could argue that things are even more confusing now, since Apple does still aggregate other streaming content in the Apple TV app—as well as offering digital sales and rentals that used to be called ‘iTunes’ but now are simply ‘Apple TV’ too.
But I think the new ‘Apple TV’ branding is the right move.
Over the past year, the Apple TV app has increasingly put more emphasis on Apple TV+ content already.
What used to be a hub for discovering TV shows and movies from a variety of streamers has now been largely flooded by Apple TV+ offerings. So changing the service to match the Apple TV app name makes sense.
More importantly though, ‘Apple TV’ is the name everyone already knows and uses anyways.
I’m not sure I’ve ever heard someone in the real world say the full “Apple TV+” name.
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