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ZDNET's key takeaways
Apple TV+ is rebranding by losing its plus sign.
The announcement was made at the bottom of an unrelated release.
Apple TV is now the name of three services or products.
There's no longer a plus appended to Apple's streaming service.
Buried at the bottom of a press release about F1 The Movie making its streaming debut later this year, Apple quietly announced "a vibrant new identity" for Apple TV+.
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