Is There Really a 'Healthy' Soda Out There? 6 Experts Weigh In

Consumers are clearly craving something. Trends like homemade healthy Coke and an increasing number of healthy sodas on the market highlight this desire. People want to enjoy the treat-yourself mentality of a soda. But they want to do that without the serious health drawbacks of excess sugar or artificial sweeteners like aspartame. Enter: prebiotic soda. Brands have been rushing to offer these purported gut-healthy soda options. Players like Olipop and Poppi have gained notoriety and established soda makers like Coca-Cola have also entered the fray. It's not surprising, given the growing consumer interest in healthy sodas. According to data from Tastewise, a generative AI consumer insights platform for the food and beverage industry, prebiotic sodas have seen a 39% year-over-year increase in consumer interest across social media and online searches. As you see more of these products hit shelves, you're probably wondering: are they really good for you? Let's explore if these prebioti ... Read full article.