ChatGPT’s mobile app growth may have hit its peak, according to a new analysis of download trends and daily active users provided by the third-party app intelligence Apptopia. Its estimates indicate that new user growth, measured by percentage changes in new global downloads, slowed after April. In addition, global daily active user growth has stopped and plateaued in more recent weeks.
The firm looked at the global daily active user (DAU) growth and found that the numbers have begun to even out over the past month or so.
Global DAUs for ChatGPT mobile app Image Credits:Apptopia
Although October is only half over, the firm says it’s on pace to be down 8.1% in terms of a month-over-month percentage change in global downloads.
To be clear, this is a look at download growth, not total downloads. In terms of sheer number of new installs, ChatGPT’s mobile app is still doing well, with millions of downloads per day.
Month-over-month change in downloads, worldwide Image Credits:Apptopia
However, seeing the download growth stall can suggest that an app’s overall pace of growth is slowing. In ChatGPT’s case, increased competition and changes to its AI model’s characteristics could be to blame.
Diving in deeper, other metrics indicate that average time spent per DAU in the U.S., specifically, has dropped 22.5% since July, and average sessions per DAU in the U.S. are also down by 20.7%.
This indicates that U.S. users are spending less time in ChatGPT’s app and are opening it fewer times per day. User churn in the U.S. has also dropped and stabilized during this time, indicating that the app is now retaining its core users and seeing fewer who just drop by briefly to experiment, then abandon the app.
OpenAI did not respond to a request for comment.
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