Google stuffs even more AI tools into online shopping

As much money as Big Tech is sinking into generative AI, it's no surprise to see more AI-powered tools materializing to valiantly assist you in spending your hard-earned cash. (Yay?) Snark aside, the shopping tools Google began rolling out on Wednesday might make it a bit easier to find the clothing and makeup you'd have been searching for anyway. Vision Match Google Once a wee Google Labs experiment, Vision Match has graduated into the mainstream. The AI feature, which arrived for testers in 2023, lets you describe a garment you're picturing in your own words and find the best available matches. If that sounds like "googling it with extra steps," well, it is. But AI-generated images serve as a bridge between your words and the products you may eventually buy — one that hopefully produces results that better fit what you had in mind. Say you're looking for a specific piece of clothing you saw a stranger wearing in public. With Vision Match, describe the garment as vividly as possib ... Read full article.