Tech News
← Back to articles

Life360 ventures into pet tech with the launch of a new GPS tracker

read original related products more articles

The family safety app Life360 is venturing into pet tech with the launch of its new tracking device, the Pet GPS. Designed to attach to a collar or harness, this new device aims to offer pet owners peace of mind by delivering real-time location updates for their dogs and cats.

The launch of the Pet GPS feels like a natural evolution for Life360, particularly following its acquisition of the tracking device company Tile in 2021. Since then, the company has integrated Tile’s item-finding capabilities into its app, including the ability to assign a Tile tracker to their pet.

Retailing at $49.99, Life360’s Pet GPS stands as the priciest offering in its lineup. However, it comes with a range of features that pet owners may find worthwhile.

Image Credits:Life360

Key features include geofencing (virtual boundary alerts), escape alerts, and access to a Pet Finder Network. Pet owners can set up safe zones, and if a pet runs off, an escape alert will be triggered.

Users can also alert the nearby community about a lost pet. When issuing a lost pet alert, the app shares important information with nearby members, such as the pet’s name, image, breed, and emergency contact details.

Life360 says its network comprises over 88 million members, providing users with a substantial community to help locate their missing pet.

Image Credits:Life360

The pet tracker combines cellular, GPS, Wi-Fi, and Bluetooth to provide the most accurate location, updating every 2 to 4 seconds when the pet is away from home.

Techcrunch event 2-FOR-1 DISCOUNT: Bring a +1 and save 60% Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. And don’t miss 300+ showcasing startups in all sectors.

... continue reading