The Return of Digg, a Star of an Earlier Internet Era

“This is the perfect time to revisit this idea with fresh eyes,” Mr. Rose, 48, now a venture capitalist at True Ventures, said in an interview. He said social media had become so ubiquitous that “it doesn’t need to be winner take all,” adding that “we don’t need to take down Reddit to win.” Mr. Rose and Mr. Ohanian, 41, are relaunching Digg when social media is in tumult. Elon Musk, who bought Twitter in 2022 and renamed it X, has turned the platform into a mirror of himself. Meta, which owns Facebook and Instagram, is becoming more video-focused to compete with TikTok. And Reddit, which went public a year ago, has added gamelike features to nudge users into spending more time on the site — and more time looking at advertising. Amid this upheaval, Mr. Rose and Mr. Ohanian sensed an opportunity to reinvent Digg in a way that could cut through some of the pitfalls of modern social media and focus on “connection and humanity” online. “The world has changed so much in the past few years ... Read full article.