Anthropic / Elyse Betters Picaro / ZDNET
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ZDNET's key takeaways
Anthropic Pro and Max subscribers have access to Memory.
The feature creates a more intuitive experience with AI that knows you.
Memory was previously only available to enterprise customers.
AI chatbots are helpful, but are often limited to the prompts you include in the Q&A loop. As a result, personalization features, such as Memory, that allow the chatbot to get to know you, let you focus less on prompting and more on getting things done. Now, Memory is coming to more Claude users.
Also: The best AI chatbots of 2025: ChatGPT, Copilot, and others worth trying
In September, Anthropic initially launched its Memory feature exclusively for enterprise customers. Now, the company is also expanding access to all paid subscribers, including Pro and Max plans, which cost $20 and $100 to $200, respectively. The plans also include access to other AI features such as Web Search, Voice Mode, Research, and Claude Code.
If you have been holding out on a subscription, keep reading to find out if the Memory feature makes it worth it for you.
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