Memory is now rolling out to Pro and Max plan users Whether you’re iterating on a strategy proposal, debugging an issue, or managing multiple projects, Claude picks up right where you left off. Like Team and Enterprise users, you get project-scoped memory (each project has its own separate memory), full control to view and edit what Claude remembers, and incognito chat for conversations that don’t save to memory. Before this rollout, we ran extensive safety testing across sensitive wellbeing-related topics and edge cases—including whether memory could reinforce harmful patterns in conversations, lead to over-accommodation, and enable attempts to bypass our safeguards. Through this testing, we identified areas where Claude's responses needed refinement and made targeted adjustments to how memory functions. These iterations helped us build and improve the memory feature in a way that allows Claude to provide helpful and safe responses to users. To get started, enable memory in Settings.
Today, we’re introducing memory to the Claude app, where Claude remembers you and your team’s projects and preferences, eliminating the need to re-explain context and keeping complex work moving forward.
Memory is fully optional, with granular user controls that help you manage what Claude remembers. We’re also introducing Incognito chats that don’t appear in your conversation history or save to memory.
Memory is rolling out to Team and Enterprise plan users starting today. Enterprise admins can choose whether to disable memory for their organization at any time. Incognito chat is available to all Claude users.
Memory built for work
With memory, Claude focuses on learning your professional context and work patterns to maximize productivity. It remembers your team’s processes, client needs, project details, and priorities. Sales teams keep client context across deals, product teams maintain specifications across sprints, and executives track initiatives without constantly rebuilding context.
If you use projects, Claude creates a separate memory for each project. This ensures that your product launch planning stays separate from client work, and confidential discussions remain separate from general operations. These project boundaries help you and your teams manage complex, concurrent initiatives without mixing unrelated details, serving as a safety guardrail that keeps sensitive conversations contained.
Claude uses a memory summary to capture all its memories in one place for you to view and edit. In your settings, you can see exactly what Claude remembers from your conversations, and update the summary at any time by chatting with Claude. Based on what you tell Claude to focus on or to ignore, Claude will adjust the memories it references.
Incognito chat
Sometimes you need Claude’s help without using or adding to memory. Incognito chat gives you a clean slate for conversations that you don’t want to preserve in memory. It is perfect for sensitive brainstorming, confidential strategy discussions, or when you simply want a fresh conversation without context from previous chats. Your regular memory and conversation history remain untouched. If you’re using memory on a Team or Enterprise plan, your standard data retention settings apply.
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