Google announces ‘AI Mode’ as a new way to use Search, testing starts today

Google today is announcing and beginning testing on an “AI Mode” for Search. This “early experiment” lets you ask more complex questions that will be answered by an AI-generated response that takes up the entire page. According to Google’s user testing, people like AI Overviews. It results in both additional lookups and longer, more unique queries as people discover that Search can now answer more types of questions thanks to AI. To that end, the company says “power users” want AI-powered responses for more types of searches. So much so that Google has noticed people appending “AI” to the end of queries. This is why Google Search is adding an AI Mode, which compared to AI Overviews offer “more advanced reasoning, thinking, and multimodal capabilities.” Besides always getting a direct answer, AI Mode lets you ask more “nuanced,” multi-part questions that might have previously taken several searches. Advertisement - scroll for more content On desktop and mobile, you enter a query in ... Read full article.