Vram Ismailyan spent nearly 14 years at Wells Fargo, selling payment infrastructure strategies to Fortune 500 companies. Despite being a top performer in the payments division, he felt constantly bogged down by the bank’s antiquated technology.
“I spent at least five to 10 hours preparing for customer meetings,” he told TechCrunch. “I had to work through 10 or 15 different systems to gather information, make sense of it, and then put it into a PowerPoint.”
Like his colleague, Kevin Miyamoto also struggled with Wells Fargo’s tech. Despite managing $900 billion in annual client payments, he managed his entire portfolio of accounts with Excel spreadsheets instead of a proper CRM.
Frustrated by the inefficient tech tools at Wells Fargo, Ismailyan and Miyamoto teamed up in 2021 to build Identifee, a software platform designed specifically for commercial bankers with all the capabilities they wished they had. The company is a Top 20 finalist in the Startup Battlefield competition at TechCrunch Disrupt 2025.
Because they had personally grappled with outdated tech at one of the nation’s largest banks, Ismaliyan and Miyamoto recognized that the tech inefficiencies are even more severe at smaller financial institutions.
“If you want to pull any information on your customer, you might have to log in to 10 separate systems, download the data that’s all different into Excel, to then start to do analysis,” Miyamoto said. “It takes forever.”
Identifee is designed to boost banker productivity by combining the functionality of multiple, fragmented internal systems into a single platform.
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