Brynn Putnam, the founder behind the connected fitness startup Mirror, is back with a new startup: a tech-powered gaming console that combines the best of board games and video games, called Board.
After selling Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create an entirely new product, which she unveiled Tuesday for the first time at the TechCrunch Disrupt 2025 conference in San Francisco.
Like Mirror, Board taps into elements of the real world and the digital one.
The device offers a gaming platform, designed for friends and family to gather around, like a board game. However, the game board itself is a screen that recognizes touches, gestures, as well as physical objects.
This 24-inch screen is housed in a wood finish frame. This size allows four to six people to sit around playing games, the founder said.
At launch, the $500 product comes with 12 launch games and 50 game pieces.
Over time, Putnam said AI will be used to customize the device to the user.
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