Krot Studio/iStock/Getty Images Plus via Getty Images
Follow ZDNET: Add us as a preferred source on Google.
ZDNET's key takeaways
Grammarly has changed its name to Superhuman.
The company also debuted an AI assistant called Superhuman Go.
It's the latest company to reorient itself around AI.
The rise of generative AI in recent years has caused a massive strategic reorientation across the tech industry, as companies have scrambled to launch their own AI-powered products and services. Perhaps most memorably, Meta -- which three years ago changed its name from Facebook to signal its shift toward the metaverse (remember that thing?) -- announced that 2023 would be its "year of productivity," focused in large part on a pivot toward AI.
Also: GitHub's new Agent HQ gives devs a command center for all their AI tools - why this is a huge deal
Now, AI writing tool Grammarly has become the latest company to rebrand itself with an emphasis on AI.
The company announced Wednesday that it's changed its name to Superhuman, a direct nod to the idea that AI will supercharge human creativity and productivity, rather than replace them -- a pervasive marketing theme across the tech world. Here's what's new, how to try it, and what it indicates about where AI ROI is headed.
... continue reading