Tech News
← Back to articles

Apple adds new App Store submission and marketing features, will phase out promo codes in 2026

read original related products more articles

Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store. Here’s what’s new.

As detailed in the News section of Apple’s Developer website, developers can now:

Submit additional items to App Review

Create double the number of custom product pages and add keywords

Offer codes to all In-App Purchase types

Here are a few details on each update:

Submitting additional items to App Review

Apple says that now, even if a developer already has an app version under review, they can submit additional items to App Review independently.

This includes one or more In-App Events, one or more Game Center features (such as achievements, leaderboards, and challenges), or even a critical bug-fix update.

Here’s Apple’s full description of what’s new in submitting additional items to App Review:

... continue reading