Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Meta CEO Mark Zuckerberg is sounding a familiar tune when it comes to artificial intelligence: better to invest too much than too little.
On his company's third-quarter earnings call on Wednesday, Zuckerberg addressed Meta's hefty spending this year, most notably its $14.3 billion investment in Scale AI as part of a plan to overhaul the AI unit, now known as Superintelligence Labs.
Some skeptics worry that the spending from Meta and its competitors in AI, namely OpenAI, is fueling a bubble.
For Meta's newly formed group to have enough computing power to pursue cutting-edge AI models, the company has been building out massive data centers and signing cloud-computing deals with companies like Oracle , Google and CoreWeave.
Zuckerberg said the company is seeing a "pattern" and that it looks like Meta will need even more power than what was originally estimated. Over time, he said, those growing AI investments will eventually pay off in a big way.
"Being able to make a significantly larger investment here is very likely to be a profitable thing over, over some period," Zuckerberg said on the call.
If Meta overspends on AI-related computing resources, Zuckerberg said, the company can repurpose the capacity and improve its core recommendation systems "in our family of apps and ads in a profitable way."
Along with its rivals, Meta boosted its expectations for capital expenditures.
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