GTA VI's rumored $100 price tag sparks debate among gamers and analysts

Highly anticipated: Not for the first time, an analyst within the video games industry has predicted that Grand Theft Auto VI will launch with a previously unheard of price point: $100. Not only would it make the most anticipated games in years exorbitantly expensive, it could set a precedent in which other companies start charging more than $70 for AAA big releases. The latest prediction that Take-Two will charge $100 for GTA VI comes from Michael Pachter, managing director of equity research at Wedbush Securities. Pachter wrote in a research note, "We think the company has plans to sell the game at a previously unheard of price point, and suspect that management can offer consumers an incentive to pay $100 or more per unit by rewarding them with a large amount of in-game currency to be spent in GTA Online." Pachter wrote about the benefits of integrating an online experience with a premium game, highlighting how Activision did this with both Call of Duty: Warzone and Call of Duty: ... Read full article.