AI is doing up to 50% of the work at Salesforce, CEO Marc Benioff says

Marc Benioff, Chairman & CEO of Salesforce, speaking on CNBC's Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 22nd, 2025. Salesforce is accelerating its use of artificial intelligence in automating workloads, according to CEO Marc Benioff. "All of us have to get our head around this idea that AI could do things, that before, we were doing, and we can move on to do higher-value work," he said in an interview with Bloomberg, noting that the technology currently accounts for about 30% to 50% of the company's work. Technology companies are hunting for new ways to trim costs, boost efficiencies and transform their workforce with the help of AI. The aftershocks have already hit the tech industry, with the software giant cutting more than 1,000 positions earlier this year as it restructured around AI.