Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.
Google recently reported $56.57 billion in revenue from ads on Search and YouTube. You obviously can't expect ads to disappear from its search business.
Right now, Google has two AI features.
The first is AI Overviews, which appears at the top of the search results with answers scraped from publishers that Google does not want to pay.
The second and more powerful feature is AI Mode, which offers a ChatGPT-like personalized experience.
Google has already confirmed it plans to integrate services like Gmail and Drive into Google AI Mode to create a new personalized experience where AI knows everything about you.
That might sound scary, but it's clearly the direction Google is taking.
Google says AI Search will have ads
In a podcast, Google's Robby Stein argued that the Google Ads business is not going anywhere, but it will evolve to support the new landscape.
Robby Stein says Google does not see them [ads] going away, but the experience could change.
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