The insurance giant is doubling down on original entertainment IP like ‘Gamerhood’ in a moment when earning attention is harder than ever. Its marketing chief opens up her winning playbook. Have you ever been to the Gamerhood? Part game show, part reality series, it recently wrapped its fourth season in August. Over five weekly episodes on Twitch and YouTube, the show pitted gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy, against each other in a combination of gaming and IRL challenges. The third season from last summer attracted more than 23 million views.