Tech News
← Back to articles

The business impact of deepfakes

read original related products more articles

When nothing can be trusted, what will it cost us? On May 19, 2023, a photograph appeared on what was then still called Twitter showing smoke billowing from the Pentagon after an apparent explosion. The image quickly went viral. Within minutes, the S&P 500 dropped sharply, wiping out billions of dollars in market value. Then the truth emerged: the image was a fake, generated by AI.