The spooky season has just ended, and Google is already turning its attention to holiday shopping. The search giant just released its annual list of 100 top holiday gift ideas based on the hottest trends of 2025.
The Google Holiday 100 list is an annual shopping guide compiled from searches for various products conducted between May and September. Using that data, Google creates a catalog of the year's top trending gift ideas across various industries, including tech, toys, fashion and wellness. You can view the entire Google Holiday 100 list here.
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Nintendo Switch 2
This year's breakaway technology hit was the Switch 2, Nintendo's latest family-friendly video games console. Unsurprisingly, it appears on 2025's Holiday 100 list. The console was released in June and has sold more than 10 million units thus far, with Nintendo hiking up sales expectations even among uncertain economic conditions and tariff pricing.
Google Pixel Watch 4
The Google Pixel Watch 4 is a standout wearable that made the Holiday 100 list. Its inclusion isn't just Google stuffing its own product into a list. If you're buying a gift for fitness-focused folks, CNET's Vanessa Hand Orellana wrote that the latest iteration of Google's smartwatch "hits a sweet spot between universally appealing design, seamless compatibility with the Android ecosystem, potentially life-saving safety features and robust health and fitness tracking."
The Google Pixel Watch 4 is shown here in elegant lavender. Google/CNET
Red-light face masks
Your algorithm may have served you up a boatload of red light therapy content from health and beauty influencers this year. Search volume for red light masks has spiked in the past few months, so the LED masks have been included in the Holiday 100 buying guide this year. Just make sure to purchase one of the best FDA-approved masks.
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