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Key Takeaways Success is no longer about finding a home for your business — it’s about finding the right home at the right time.
The “relevance map” helps entrepreneurs determine which economy is most relevant to their business practice.
The capacity-capability test is another strategic tool that helps entrepreneurs figure out if an economy is relevant.
What enables entrepreneurship and business venturing is the economy that hosts you and allows you to incorporate within it. Is the economy you’re operating in truly enabling your business venture? And if not, which economy is?
Entrepreneurs need to understand that business incorporation means integrating their business practice within an economy. This is not a procedural or legalistic notion alone — it’s a holistic and strategic integration.
Integration requires that a business maintain consistency with the factors that constitute that economy — including its social culture, laws and regulations, the goals and objectives of its policymakers and its infrastructure, both physical (such as transportation) and non-physical (such as diplomacy).
Understanding infrastructure
To succeed, a venture must resonate with these factors. If your product or service contradicts the prevailing culture or bypasses the regulatory framework, you will face resistance. If your logistics depend on infrastructure that is weak or misaligned with your operational needs, your business will suffer. If your growth trajectory is out of sync with national economic goals, you’re unlikely to receive state-level support — or worse, you might face bureaucratic friction.
And here, an unconventional but critical insight comes into play. I intentionally mentioned diplomacy as infrastructure, rather than, for example, monetary systems, because in today’s globally connected world, diplomacy is one of the most important supportive factors enabling international business.
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