The trust collapse: Infinite AI content is awful

The trust collapse: Infinite AI content is awful

We’re living through the weirdest moment in human history.

For the first time since, well, ever, the cost of creating content has dropped to essentially zero. Not “cheaper than before”, but like actually free.

It’s so easy to generate a thousand blog posts or ten thousand “””personalized””” emails and it barely costs you anything (for now).

In theory this sounds great, infinite content. Giving words to those who struggled before.

So many opportunities.

But if you’re trying to sell, trust is collapsing faster than content is proliferating.

And I don’t mean “trust” in some abstract sense, but the real – who’s real, who’s credible, and what should I be paying attention to?

We’re not moving forward. We’re definitely moving backwards.

A tale of a B2B SaaS company

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