Curly_photo/Moment/Getty Images
Follow ZDNET: Add us as a preferred source on Google.
ZDNET's key takeaways
Deepfakes can cause serious reputational and financial damage.
Deepfake incidents are rising, and current defenses may fall short.
Take steps now to reduce your business's deepfake scam risk.
Deepfake technologies are rapidly advancing, and with them, the risks to the enterprise increase.
The emergence of ChatGPT and its almost immediate impact on businesses took many by surprise. The generative AI chatbot proved popular with everyone from students and SMBs to the enterprise, taking many companies by storm and prompting them to explore the benefits of AI in earnest.
Also: Is that an AI video? 6 telltale signs it's a fake
Generative AI can be transformative for businesses; however, as with any new technology, it can be abused, an issue highlighted by the risks posed by deepfakes.
... continue reading