is a London-based reporter at The Verge covering all things AI and Senior Tarbell Fellow. Previously, he wrote about health, science and tech for Forbes.
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Google’s well-honed strategy of adding AI to absolutely everything continues: the company announced on Thursday that Google Finance is getting a Deep Search feature to turbocharge its AI chatbot, as well as other upgrades to support traders like prediction market support.
The new Deep Search feature will let you get more detailed responses and ask more complicated questions from Google Finance’s built-in AI chatbot, which launched as part of the app’s AI makeover earlier this year. To use it, you just need to select the “Deep Search” option when asking your question.
Robert Dunnette, director of product management for Google Search, said the tool uses Google’s advanced Gemini AI models and can “produce a fully cited, comprehensive response in just a few minutes.” It will also display a research plan so you can follow along and better understand the AI’s reasoning.
Deep Search will roll out in the US in the coming weeks. If that’s too far away, Dunette said users can opt in to an early access program through the Google Labs platform. There will be usage limits for the tool — higher for Google AI Pro and AI Ultra subscribers — though Google did not specify what these may be.
Deep Search is similar to standard AI searches, only deeper. Image: Google
Google Finance is also getting some non-AI upgrades as well. The company’s adding support for prediction market data from Kalshi and Polymarket over the coming weeks, which it says you can access directly from the search box by asking questions about future market events, such as GDP growth. Dunnette says the tool lets you “harness the wisdom of the crowds” and will show current market probabilities and how they’ve changed over time. Last week, Google launched an “earnings” tab to make keeping track of earnings calls easier.
In addition to the new features, Google said it is rolling out the AI-ified Google Finance in India this week. Both English and Hindi will be supported, though users there won’t get access to the latest upgrades like Deep Search.