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Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
The simulated demo is a teaser for what's to come in 2026.
There were two 115-inch Samsung Micro RGB TVs set in front of me, one broadcasting in the HDR10+ format that our eyes have grown accustomed to since 2017, and the other simulating the upcoming HDR10+ Advanced standard. The difference, as the time gap should suggest, was almost immediately noticeable.
Ahead of CES 2026, Samsung showcased HDR10+ Advanced, the next generation of the open-source HDR10+ standard, which optimizes digital content for both the latest super-bright TVs and those yet to come. The company invited me to its Suwon campus in South Korea to see the technical upgrades up close, and I left the demo feeling excited for next year's crop of TVs.
Also: Dolby Vision 2 has arrived, but you don't have to replace your TV for a new one yet
Particularly, upcoming Mini-LED and Micro RGB models -- that typically output more than 1,000 nits, brighter than most mastered films -- should be able to truly embrace the new HDR standard. And while it's easy to compare HDR10+ Advanced to Dolby Vision 2, announced only months ago at IFA Berlin, there are several features that set the former apart. Here's the breakdown.
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