Whether you're buying an Apple Watch for the first time or thinking about retiring the older model you've worn for years, this year's lineup gives you plenty of choices. The Apple Watch Series 11 is a good all-around pick, but perhaps you're looking for the rugged profile and longer battery life of the Apple Watch Ultra 3. And new this year is the Apple Watch SE 3, an update to the least-expensive model that isn't as limited as its predecessors.
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Pricing the Apple Watch Series 11, Ultra 3 and SE 3
The 2025 Apple Watch line spans a wide price range, starting as low as $249 for the Apple Watch SE 3 and going as high as $1,299 for a titanium Apple Watch Series 11 with an Hermès band. Like most fashion accessories, you can choose from different case sizes, materials, cellular connectivity options and bands to find the right fit -- and price -- for your watch.
The Apple Watch Series 11 offers the widest price range, with two case sizes, two body materials, optional cellular connectivity and premium Hermès models. The Apple Watch SE 3 is only available in aluminum and has the earlier, slightly smaller case sizes. The Apple Watch Ultra 3 comes only in titanium, with a single 49mm size and cellular included by default.
Read more: Find the best deals on the Series 11 and Ultra 3.
Here's how they break down:
Apple Watch Series 11 GPS GPS plus cellular 42mm aluminum $399 $499 46mm aluminum $429 $529 42mm titanium
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