Target reportedly has new employee rules to “elevate” the shopping experience heading into Black Friday and the holiday season. You may see more smiles next time you walk into a Target. That’s because the big box retailer is hoping to provide an “elevated” customer experience with it’s new “10-4” policy, requiring staffers out on the floor to smile, wave, and welcome customers within 10 feet—and greet those just 4 feet away, USA Today reported.