The big-box chain reportedly has new employee rules to ‘elevate’ the shopping experience heading into Black Friday and the holiday season. You may see more smiles next time you walk into a Target. That’s because the big-box retailer is hoping to provide an “elevated” customer experience with its new “10-4” policy, requiring staffers out on the floor to smile, wave, and welcome customers who are within 10 feet—and greet those just 4 feet away, USA Today reported.